Privacy Policy

Last Updated On 27-Jan-2026  |  Effective Date 13-Aug-2031

This Privacy Policy describes the policies of Sporty Aura, Karachi, Pakistan, Karachi, Sindh 75300, Pakistan, email: info@sportyaura.com, phone: 03178906493, on the collection, use and disclosure of your information that we collect when you use our website (https://sportyaura.com/) (the “Service”). By accessing or using the Service, you are consenting to the collection, use and disclosure of your information in accordance with this Privacy Policy. If you do not consent to the same, please do not access or use the Service.

We may modify this Privacy Policy at any time without any prior notice to you and will post the revised Privacy Policy on the Service. The revised Policy will be effective 180 days from when the revised Policy is posted in the Service and your continued access or use of the Service after such time will constitute your acceptance of the revised Privacy Policy. We therefore recommend that you periodically review this page.

1. Information We Collect:We will collect and process the following personal information about you:
   1. Email
   2. Cookies and usage data (including IP address, browser type, pages visited, and time spent on the Service)
   3. Device information and identifiers used for advertising purposes
2. How We Use Your Information:We will use the information that we collect about you for the following purposes:
   1. Administration info
   2. To personalise your experience on our Service
   3. To serve relevant advertisements through third-party ad networks
   4. To analyse website traffic and improve our Service
   5. To remember your preferences via cookies
   If we want to use your information for any other purpose, we will ask you for consent and will use your information only on receiving your consent and then, only for the purpose(s) for which grant consent unless we are required to do otherwise by law.
3. How We Share Your Information:We will not transfer your personal information to any third party without seeking your consent, except in limited circumstances as described below:
   1. Analytics (e.g. Google Analytics)
   2. Third-party advertising partners who may use cookies and tracking technologies to display ads based on your browsing activity
   We require such third parties to use the personal information we transfer to them only for the purpose for which it was transferred and not to retain it for longer than is required for fulfilling the said purpose.We may also disclose your personal information for the following: (1) to comply with applicable law, regulation, court order or other legal process; (2) to enforce your agreements with us, including this Privacy Policy; or (3) to respond to claims that your use of the Service violates any third-party rights. If the Service or our company is merged or acquired with another company, your information will be one of the assets that is transferred to the new owner.
4. Retention Of Your Information:We will retain your personal information with us for 90 days to 2 years after user accounts remain idle or for as long as we need it to fulfill the purposes for which it was collected as detailed in this Privacy Policy. We may need to retain certain information for longer periods such as record-keeping / reporting in accordance with applicable law or for other legitimate reasons like enforcement of legal rights, fraud prevention, etc. Residual anonymous information and aggregate information, neither of which identifies you (directly or indirectly), may be stored indefinitely.
5. Your Rights:Depending on the law that applies, you may have a right to access and rectify or erase your personal data or receive a copy of your personal data, restrict or object to the active processing of your data, ask us to share (port) your personal information to another entity, withdraw any consent you provided to us to process your data, a right to lodge a complaint with a statutory authority and such other rights as may be relevant under applicable laws. To exercise these rights, you can write to us at info@sportyaura.com. We will respond to your request in accordance with applicable law.Do note that if you do not allow us to collect or process the required personal information or withdraw the consent to process the same for the required purposes, you may not be able to access or use the services for which your information was sought.
6. Cookies & Tracking Technologies:We use cookies and similar tracking technologies (such as web beacons and pixels) to enhance your experience on our Service, remember your preferences, and understand how visitors interact with our website.The types of cookies we use include:
   1. Essential Cookies: Required for the basic functioning of the website. The site cannot function properly without them.
   2. Analytics Cookies: Used to understand how visitors use our site (e.g. Google Analytics). These help us improve the performance and content of our Service.
   3. Advertising / Targeting Cookies: Placed by our third-party advertising partners to build a profile of your interests and show you relevant ads on our site and other websites. They do not store personal information directly but are based on uniquely identifying your browser and device.
   4. Preference Cookies: Allow the website to remember choices you make (such as language or region) to provide a more personalised experience.
   You can control and manage cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of our Service. For more information, please refer to our full Cookie Policy.
7. Third-Party Advertising Services:We use third-party advertising companies to serve ads when you visit or use our Service. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that may interest you.Our advertising partners may include, but are not limited to:
   1. Google AdSense / Google Ad Manager – Uses cookies to serve ads based on your prior visits to our website or other websites. You may opt out of personalised advertising by visiting Google Ads Settings.
   2. Meta (Facebook) Audience Network – Serves ads based on your activity across Meta’s platforms and partner sites.
   3. Other Ad Networks – We may work with additional ad networks that use cookies, pixel tags, or similar technologies to collect data for advertising purposes.
   These third-party ad servers or ad networks use technology in their respective advertisements and links that appear on our Service. They automatically receive your IP address when this occurs. They may also use other technologies (such as cookies, JavaScript, or web beacons) to measure the effectiveness of their campaigns and to personalize the advertising content you see.We do not have access to or control over these cookies used by third-party advertisers. You can opt out of interest-based advertising by visiting the Network Advertising Initiative opt-out page or the Digital Advertising Alliance opt-out page.
8. Security:The security of your information is important to us and we will use reasonable security measures to prevent the loss, misuse or unauthorized alteration of your information under our control. However, given the inherent risks, we cannot guarantee absolute security and consequently, we cannot ensure or warrant the security of any information you transmit to us and you do so at your own risk.
9. Third Party Links & Use Of Your Information:Our Service may contain links to other websites that are not operated by us. This Privacy Policy does not address the privacy policy and other practices of any third parties, including any third party operating any website or service that may be accessible via a link on the Service. We strongly advise you to review the privacy policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.
10. Grievance / Data Protection Officer:If you have any queries or concerns about the processing of your information that is available with us, you may email our Grievance Officer at Sporty Aura, Karachi, Pakistan, email: info@sportyaura.com. We will address your concerns in accordance with applicable law.

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